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Marketing & Innovation

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing & Innovation. Find Marketing & Innovation study guides, notes, assignments, and much more.

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Summary Lectures + Articles M&I 23/24 Popular

  • Summary Lectures + Articles M&I 23/24

  • Summary • 64 pages • 2024
  • Samenvatting/ Summary Lectures + Articles 23/24 Marketing and Innovation, M&I, Radboud
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Trial exam Marketing & Innovation

  • Trial exam Marketing & Innovation

  • Exam (elaborations) • 7 pages • 2023
  • 50 open questions and answers based on the lectures from B. Hillebrand on Marketing & Innovation. Also questions the teacher discussed during the courses.
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Lecture notes Marketing & Innovation

  • Lecture notes Marketing & Innovation

  • Class notes • 48 pages • 2023
  • College aantekeningen marketing & innovation, based on the lectures of B. Hillebrand.
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Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)

  • Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)

  • Package deal • 3 items • 2021
  • Contains three articles which are missing in almost all summaries.
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Samenvatting Marketing & Innovation 2022

  • Samenvatting Marketing & Innovation 2022

  • Class notes • 89 pages • 2022
  • Samenvatting van het vak marketing & innovation gebaseerd op alle hoorcolleges (inclusief voorbeelden).
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Summary of Articles WEconomy 2021/2022

  • Summary of Articles WEconomy 2021/2022

  • Summary • 20 pages • 2023
  • A summary of all mandatory articles for WEconomy from 2021/2022. It includes the following subjects: societal challenges, bio-based economy, circular economy, collaborative and sharing economy, self-production economy, digital transformation, possible exam subjects and it marks subjects that were included in the exam of 2021/2022.
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Summary articles Marketing & Innovation

  • Summary articles Marketing & Innovation

  • Summary • 36 pages • 2020
  • Available in package deal
    • Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
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Summaries for both exams of the second period (M&I and E&F)

  • Summaries for both exams of the second period (M&I and E&F)

  • Package deal • 3 items • 2021
  • Summaries for both exams of the second period: -Marketing and innovation (articles) -Entrepreneurship and finance (articles + book finance)
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Summary Eliëns (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD

  • Summary Eliëns (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD

  • Summary • 3 pages • 2022
  • The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.
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Marketing & Innovation Summary articles and lecture notes

  • Marketing & Innovation Summary articles and lecture notes

  • Summary • 62 pages • 2019
  • Available in package deal
    • Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...
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